
Canadian Tire
As an Industrial Designer on the Automotive Product Development Team under the Consumer Brands Division, I led and contributed to over 78 products representing 232 SKUs, generating $67.8M in annual sales.
I even had the opportunity to share the development process behind a few of my products in The Globe and Mail’s Report on Business magazine (or PDF).
Role
Industrial Designer
February 2023 — August 2025
2.5 Years
From CMF (Colour, Material, Finish) for turnkey or white-label products to full new product development, I was responsible for every stage of the process, serving as lead on the majority of the products I worked on, including:
Conducting ethnographic research to identify user needs and product gaps
Benchmarking competitors through testing and teardown studies
Developing sketches, concepts, and renders to present to vendors and merchants
Building mock-ups, CAD models, and functional prototypes to validate feasibility and ergonomics
Collaborating with QA and Engineering to define testing criteria by use cycles
Managing development with vendors to meet deadlines and business targets
Refining CMF to elevate product aesthetics and brand identity
Documenting progress with tech packs and design guides
Reviewing vendor samples through pre-production and providing feedback
Contributing design insight to photography, packaging, and manuals
At Canadian Tire, each private brand has a distinct CMF language and user group, requiring me to design products to fit their different identity and guiding how I approached the development process.
Explore the development process behind a selection of the products I designed:
COMING SOON
COMING SOON
Simoniz Platinum Detailing Brushes
COMING SOON
COMING SOON